Monthly Archive for: ‘November, 2019’

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The 5 Golden Rules of reducing your occupancy costs: Rule #2 Know your lease

The second golden rule is to gain a comprehensive understanding of your lease proposal. Knowing the key terms and conditions of your proposed lease thoroughly is the next stage of research. Seeking independent assessment of the lease construction, relevant clauses and costs is a necessary step in this process to understand your exposure both currently and in the future. In …

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The 5 Golden Rules of reducing your occupancy costs: Rule #1 Research, research, research

Brian Walker A neurotic is a man who builds a castle in the air. A psychotic is the man who lives in it. A psychiatrist is the man who collects the rent. – Jerome Lewis Let me be honest: this piece is not about the 9 per cent of retail on average that is done online, and it’s a bit …

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Selling With Neuroscience: How the Brain Influences Consumer Behaviour

Anastasia Lloyd-Wallis Do you know about the rational consumer? I bet you do! We grew up believing that the human being is a rational agent who makes decisions based on logic, objectivity, and analysis. As retailers, we produced orderly rational campaigns believing that customers would make rational purchase decisions. In fact, most people also believe that their choices result from …

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