Demographics Is Dead – Here Comes Personality Profiling!

Demographics Is Dead – Here Comes Personality Profiling!

By Anastasia Lloyd-Wallis and Brian Walker Head of Insights and CEO of Retail Doctor Group Australia’s retail spend is circa $320bn as of 2019. If you accept that each year, an average of 5% of spending is directly and indirectly (way higher) used in the pursuit of...
Consumers Want It Now: Retail’s Instant Gratification Challenge

Consumers Want It Now: Retail’s Instant Gratification Challenge

By Anastasia Lloyd-Wallis Chief Operating Officer and Head of Consumer Insights, Retail Doctor Group The past year has really just continued down the path of major changes we’ve seen since the COVID-19 pandemic disrupted everything a few years ago. The pandemic...