Blog
How to Build Brand Advocates
By Anastasia Lloyd-Wallis COO & Head of Insights, Retail Doctor Group In the pre-social media era, every time a customer went away satisfied, they would tell on average 5 friends, who would each tell 5 friends, giving a reach of up to 25 people from one happy...
Are You Fit Enough for the New Retail Race?
By Peter Sheppard Senior Deployment Consultant, Retail Doctor Group Wow, just when we thought we were through the Covid crises and looking forward to getting back to some sort of normal trading conditions, along comes a whole new suite of challenges that will surely...
How Effective Are Your Salespeople?
By Josh Strutt Associate Director – Deployment, Retail Doctor Group The noble art of retail selling is an area that is surprisingly often overlooked. Fiction: Anyone can sell. Many retailers believe that every trained salesperson can engage the customer in a...
Social Cause – Building Your Brand Image
By Anastasia Lloyd-Wallis COO & Head of Insights, Retail Doctor Group There are many challenges that retailers are having to overcome and in recent years, social cause has increasingly been becoming a more prominent topic that has been on the mind of consumers and...
How To Build Your Brand’s Trust Economy
By Josh Strutt Associate Director – Deployment, Retail Doctor Group “In any relationship, the essence of trust is not in its bind, but in its bond. So hold the hand of the person whom you love rather than expecting them to hold yours.” – Anonymous With consumers now...
Customer Experience – It’s Not All About The Transaction
By Anastasia Lloyd-Wallis COO & Head of Insights, Retail Doctor Group After 2 years filled with uncertainty due to constant lockdowns in a turbulent landscape, retailers are constantly asking themselves: How can I improve the customer experience? What can I do to...
Why retail leopards need to fast change their spots
By Brian Walker CEO & Founder, Retail Doctor Group Time may change me But I can't trace time I said that time may change me But I can't trace time. So sang David Bowie and the topic of change is one that affects all of us in retail. As consumer purchasing habits...
Research and Strategic Focus – Brands that got it right and what you can learn from them
By Anastasia Lloyd-Wallis COO & Head of Insights, Retail Doctor Group It has been two years since Covid first hit, and retailers are still caught in a whirlwind of unexpected trends and crises such as supply chain issues, shaky consumer confidence, the Metaverse...
How to build sales through the looking glass – top tips for building effective window displays
By Josh Strutt Associate Director – Deployment, Retail Doctor Group “Curiouser and curiouser,” cried Alice. With so much competition both online and on the high streets, one of the most important pieces of real estate you possess is your shop window. It is through...