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Discounts Don’t Create Loyalty; People Do!

Discounts Don’t Create Loyalty; People Do!

In the competitive landscape of Australian retail, the quest for customer loyalty often leads to a familiar strategy: discounts. But... what if we're missing the mark? What if the key to building lasting customer relationships isn't in slashing prices, but in...

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The 5c Investment Challenge in Loyalty

The 5c Investment Challenge in Loyalty

The average business invests just 2% of their total revenues into loyalty programs, and 5c per dollar into training their people. However, high staff turnover and low retention rates could effectively reduce the impact of this training investment to as little as 2c...

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Turning Mystery Shopping into Customer Connection

Turning Mystery Shopping into Customer Connection

By Retail Doctor Group (Staff Writer)   When I’m speaking at events, one of the questions I’m most frequently asked is about the effectiveness of mystery shopping.  Retailers are always seeking the silver bullet when it comes to increasing the consistency of...

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Demographics Is Dead – Here Comes Personality Profiling!

Demographics Is Dead – Here Comes Personality Profiling!

By Anastasia Lloyd-Wallis and Brian Walker Head of Insights and CEO of Retail Doctor Group Australia’s retail spend is circa $320bn as of 2019. If you accept that each year, an average of 5% of spending is directly and indirectly (way higher) used in the pursuit of...

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