
Retail Strategy Planning
Based on the results of consumer insights research, retail diagnostics and/or your business and operational diagnosis, we will, together with you, develop a refined, replicable and differentiated strategic positioning. With particular focus on your retail distribution and growth planning, we assist you in building a retail strategy that is highly tailored to your organisational goals and market opportunities.
Whether you are looking to expand globally or increase growth transaction through effective omnichannel retail strategy, a strategy workshop or strategic review will ensure your whole business is aligned to reach your goal.
Objectives
- Review of the current brand proposition and differentiation
- Competitive marketplace considerations including composition, trends and opportunity analysis
- Review of category trends and industry retail strategies
- SWOT – understanding both context and learnings to date
- Cross channel preparedness and capability in key ‘fitness’ dimensions. Preparing organisation for growth and change
- Retail operations alignment to insights and strategy
- Effective people, culture, capability and alignment to strategy
- Operational benchmarks and performance measurement
- Drawing on all available insights, market data and initial discussions.
Retail Strategy Workshop Framework
Our Strategy Workshops include:
- Review of the current brand proposition and differentiation
- Competitive marketplace considerations including composition, trends and opportunity analysis
- Review of category trends
- SWOT – understanding both context and learnings to date
- Cross channel preparedness and capability in key ‘fitness’ dimensions
- Preparing the organisation for growth and change
- Retail operations alignment to insights and strategy
- Effective people, culture, capability and alignment to strategy
- Operational benchmarks and performance measurement
- Drawing on all available insights, market data and initial discussions
- Review internal alignment to strategy.
Methodology
Facilitated workshop utilising RDG proprietary methodology:
- Typically 3 hours
- Introduction, context setting and kick-off
- Presentation of consumer, business and global insights – presentation of critical insights from the discovery/diagnose phase and their correlative insights
- Facilitated discussion – understanding of the key themes throughout the insights research its relevance and implementation recommendations
- Strategic implications – systematic integration of critical business, global and consumer insights, informing the ideal strategic direction and its deployment across all channels
- Setting key actionable areas
- Priority, accountability, resourcing and delivery
- Determining realistic short, medium, long term goals and implementation action plans.
RESEARCH TOOLKIT
✓ Boardroom Briefings
✓ Executive Coaching
✓ Advisory and Mentoring