Retail Strategy Planning

Based on the results of consumer insights research, retail diagnostics and/or your business and operational diagnosis, we will, together with you, develop a refined, replicable and differentiated strategic positioning. With particular focus on your retail distribution and growth planning, we assist you in building a retail strategy that is highly tailored to your organisational goals and market opportunities.

Whether you are looking to expand globally or increase growth transaction through effective omnichannel retail strategy, a strategy workshop or strategic review will ensure your whole business is aligned to reach your goal.

Objectives

• Review of the current brand proposition and differentiation
• Competitive marketplace considerations including composition, trends and opportunity analysis
• Review of category trends and industry retail strategies
• SWOT – understanding both context and learnings to date
• Cross channel preparedness and capability in key ‘fitness’ dimensions. Preparing organisation for growth and change
• Retail operations alignment to insights and strategy
• Effective people, culture, capability and alignment to strategy
• Operational benchmarks and performance measurement
• Drawing on all available insights, market data and initial discussions.

Retail Strategy Workshop Framework

Our Strategy Workshops include:

• Review of the current brand proposition and differentiation
• Competitive marketplace considerations including composition, trends and opportunity analysis
• Review of category trends
• SWOT – understanding both context and learnings to date
• Cross channel preparedness and capability in key ‘fitness’ dimensions
• Preparing the organisation for growth and change
• Retail operations alignment to insights and strategy
• Effective people, culture, capability and alignment to strategy
• Operational benchmarks and performance measurement
• Drawing on all available insights, market data and initial discussions
• Review internal alignment to strategy.

Methodology

Facilitated workshop utilising RDG proprietary methodology:

• Typically 3 hours
• Introduction, context setting and kick-off
• Presentation of consumer, business and global insights – presentation of critical insights from the discovery/diagnose phase and their correlative insights
• Facilitated discussion – understanding of the key themes throughout the insights research its relevance and implementation recommendations
• Strategic implications – systematic integration of critical business, global and consumer insights, informing the ideal strategic direction and its deployment across all channels
• Setting key actionable areas
• Priority, accountability, resourcing and delivery
• Determining realistic short, medium, long term goals and implementation action plans.