Consumer Sentiment Spent is Retailer Loyalty Assumed

Consumer Sentiment Spent is Retailer Loyalty Assumed

Consumer sentiment looks strong for July, but the numbers behind it are a loyalty test most retailers fail by making assumptions about discretionary spend Those numbers are not a trend retailers should be investing in. Key Insights July’s growth is broad, but...
Transactional Loyalty: Earning the First Yes

Transactional Loyalty: Earning the First Yes

Transactional loyalty earns the first yes. It gives consumers a clear reason to engage, test the value exchange, join the program, return to the retailer, and decide whether the relationship is worth continuing. That makes transactional loyalty foundational to...
Net Retention Rate: Turning Rented Loyalty Into Preferred Choice

Net Retention Rate: Turning Rented Loyalty Into Preferred Choice

Net retention rate is the commercial test of whether loyalty is being rented or earned, and answers the commercial version of the loyalty question: After we’ve acquired a consumer, do they keep choosing us, keep spending with us, and create more value over time? RDG’s...
How to Build a Sustainable Retail Transformation Project

How to Build a Sustainable Retail Transformation Project

A retail transformation project often succeeds or fails long before technology is selected, teams are restructured, or new initiatives begin. Performance, consumer value, and earnings quality are shaped by decisions made at the very start. Key Takeaways Leadership...
Why We Buy: What Drives Discretionary Spend?

Why We Buy: What Drives Discretionary Spend?

What drives discretionary spend? That’s the commercial question retailers now need to answer. Consumers aren’t suddenly relaxed, and they’re not spending freely. They’re still under pressure, still selective, and still deciding whether a purchase deserves their money,...