This Coca-Cola Limbic Insights™ Case Study discusses key strategies modern retailers can learn from and adopt to increase consumer loyalty. When Coca-Cola launched “New Coke” in 1985, they unwittingly created what would become the most illuminating case study in emotional consumer attachment in modern marketing history. Despite investing over $4 million in market research and … Continue reading $4 M Lost: A Coca-Cola Limbic Insights™ Case Study