When Chatime aimed to expand beyond their core market, increasing their customer database from 50,000 to 250,000 members, they discovered that understanding consumer behaviour requires more than traditional market research. . OTIS Eyewear‘s journey paralleled this success, demonstrating how nuanced consumer behaviour insights can reshape market engagement, particularly in reaching previously untapped female demographics. Consumer … Continue reading Limbic Insights™: The Neuroscience Behind Consumer Behaviour Insights