Brief
Go Vita appointed Retail Doctor Group to assist them in a refinement of their operating strategy to underpin further growth.
Insights
Customer profiling and customer research exploring purchase decisions, drivers including pre-purchase and in store.
Strategy
Developed a clear point of difference positioning and implementation strategy predicated upon RDG insights influencing all channels from website, advertising, branding, to in-store category management and staff expertise.
Implementation
Through a Fit for Business™ program RDG worked with Go Vita to deliver the strategy at store level. Including retailer training and strategy workshops.
Success
- New store prototype built on consumer insight modelling
- Retail positioning and deployment strategy developed and implemented
- Sales at 10% growth on implementation
Format: Health retailer and manufacturer
Store Location: Australia wide
Number of Stores: 150+ stores
Merchandise Mix: Health supplements
We are seeing enormous success across our retail channel, with sales at double digit growth.”
Juston Jirwander
Chairman of the board
GO VITA
Chairman of the board
GO VITA