Effective omnichannel distribution strategy



Readings commissioned RDG to understand consumer insights within this space and to assist in building a positioning strategy and resultant implementation plan ensuring future growth.​


Clear understanding of the business, consumers and customers including buying behaviours, motivations and brand views.


Consumer insights coupled with executive interviews, market sizing and a strategy workshop all contributed to a clearer definition of the way forward for Readings resulting in a clearer definition of the brand positioning and retail strategy for the business.


Executing the strategy across all channels for sustainable change. This was delivered through a fitness plan which articulated the “how to” deliver in all the practical aspects of retailing – from brand treatment, visual impact, training, inventory, margin enhancement, the structures and people through to the business information systems enhancement.


Operating strategy completed resulting in:
  • Double digit increase in retail sales growth
  • Online at 25% sales growth
  • Refined organisational structure with clear accountabilities.
Format: National Retailer
Store Location: 12+ stores and online
Merchandise Mix: Books, music and film
Our board, executive and myself have been delighted with the work of Retail Doctor Group. Their consumer insights, brand and distribution strategy though to implementation program has achieved significant strategic and financial benefits for our organisation both physical and our online business showing 25 percent + growth since implementing RDG’s recommendations”
Mark Rubbo