High-powered retail performance program



Build a retail performance program focused on the Star motorcycles brand, alongside addressing the Yamaha/Star brand identity. The purpose and goal of this program is to increase the sales, margin and customer service delivery.


Perform a Consumer Insights deep dive to gain both a greater understanding of its current loyal customer base as well as an in-depth understanding of the overall lifestyle motor cycling market. Provide insight on key consumer segments to target.


Conducted a strategy workshop around the Consumer Insights report findings, focusing on the key consumer segments for Yamaha to target the Star brand towards. Delivered rationale for why enabling a focused strategic approach to marketing was required, and provided strategy for targeting consumer types determined by our Insights report to be currently attracted to Yamaha Star.
Format: Motorcycle & Apparel Distributors
Store Location: Worldwide
Merchandise Mix: Motorcycles & Apparel
Many thanks to you and Brian for running a fun, insightful day. I’m a firm believer that you can always learn something new everyday, about work, if not about yourself. Thanks to the seminar, this was true on both fronts. Once again, thanks for taking the time to aid us in our improvement, both with our work and ourselves.”
Micheal Wynne
Yamaha Sales Business Manager