2024 Consumer Loyalty Whitepaper

In the post-pandemic era, the pressure of costs on society has notably altered consumer behaviour. Our collaborative research with Pureprofile, surveying over 1,000 Australian consumers, reveals that an impressive 95% participate in loyalty programs, and 83% stay loyal to their preferred retailers. It’s essential for retailers to grasp the factors influencing consumer purchasing decisions and … Continue reading 2024 Consumer Loyalty Whitepaper