The customer’s decision now carries more conditions. Price still matters, but it’s only one part of the decision. Quality, convenience, proof, service, trust, and availability all contribute to whether a purchase feels right, and ultimately, why we buy. Key Takeaways Customers are still spending, but only when the purchase feels justified. Emotional confidence, not just … Continue reading Whitepaper | RDG’s Proprietary “Why We Buy” Limbic Insights™