RDG Consumer Insights

DRIVE INCREASED LOYALTY AND TAILORED CUSTOMER EXPERIENCEs

Our Customer Insights Will Help You Understand Why Your Customer Chooses Your Brand

Different consumers need different experiences

At Retail Doctor Group, we leverage the latest research on human decision-making. This allows our clients to create an actionable competitive advantage for their brands and overall retail strategies. Our consumer insight process combines classic market research methodology with consumer neurosciences. This is then analysed with our specialised retail knowledge. From this informed position, we can tell you what your consumers often can’t.

Actionable Customer Insights

We understand your core market, their subconscious drivers, and what your brand really means to your consumers. Importantly, we help you leverage these customer insights to enhance your strategic positioning and deploy actionable improvements in your retail environment.

RDG Limbic Insights™ proprietary methodology leverages the latest research on emotionally-driven consumer decision-making. This enables our clients to create actionable competitive advantages for their stores, websites, brands, and shopping centre strategies. As with anything, knowledge is power and well-compiled retail consumer insights provide the platform for better decision-making and brand messaging.

Clients that take advantage of our retail consumer insight programs have seen a 20% increase in brand awareness and up to 75% increase in brand preference. This is the missing link between understanding the real drivers of consumer behaviours, strategic branding and operational implications at the point of sale.

NeuroRetail Powered by Limbic Insights™

Retail Doctor Group are experts in the Australian retail industry, and consumer insights or buyer behaviour analysis is one of our specialties. Contact us today for quality retail customer insights that can be applied to improve your retail strategies.

Our Consumer Insight Programs

Our Consumer Personality Profiling program informs you about your current consumer personalities, demographics, profiles, consumer perceptions, subconscious drivers, types of consumers most attracted to your offer, and the opportunities for growth in your business.

The outcomes of the Consumer Personality Profiling program are tailored solutions you can implement to transform your retail business.

Using Limbic Insights™ personality profiling allows us to determine your leader’s natural propensity for change and from this work, determine effective change leadership.

This then gives guidance to the optimum team performance models, motivations, and how to guide your team to achieve transformation in your business.

Our unique Brand and Consumer Tracking program provides ongoing analysis of your brand awareness and performance, and  your consumer conversion. This includes recommended steps for refinement.

This consumer insight tracking strategy includes the monitoring of consumer competitor awareness and related choice sets.

Our Advertising Tracking program monitors the effects of your marketing efforts by determining the direct impact of your marketing campaigns and consumer touchpoints.

We start with a benchmark of current consumer awareness through an existing marketing strategy, determine optimum marketing spend allocation, and follow this up with ongoing tracking of marketing performance and continuous refinement.

Learn more about our unique customer profiling packages and how retail consumer insights can greatly improve your operations. This is the competitive advantage you’ve been looking for.

Download our Limbic Insights™ pack now: