White Papers
Whitepaper | Consumer Sentiment & Retailer Strategy 2026|27
RDG’s Australian Consumer & Retailer Sentiment 2026 compares the priorities and investment plans of 161 Australian retail leaders with what 313 Australian consumers value and experience. Explore where retailer strategy and consumer behaviour align, where they differ, and what this means for retail decisions in 2027.
Whitepaper | Paradox of Consumer Loyalty
97% of Australian consumers belong to a loyalty program. 48% would still switch for a better offer, and that gap is the Paradox of Consumer Loyalty. RDG's whitepaper, drawn from 1,000 Australian consumers, shows which loyalty spend earns its return and which rents the...
Executive Brief | Paradox of Customer Loyalty Webinar
Retailers have spent years investing in loyalty programs, points, member pricing, rewards, offers, personalisation, and convenience. These mechanics can influence behaviour. They can encourage repeat visits, increase program activity, shape shopping timing, and help...
Whitepaper | RDG’s Proprietary “Why We Buy” Limbic Insights™
The consumer’s decision now carries more conditions. Price still matters, but it's only one part of the decision. Quality, convenience, proof, service, trust, and availability all contribute to whether a purchase feels right, and ultimately, why we buy. Key Takeaways...
CEO Presentation | Why We Buy Webinar
Customers are harder to read, not harder to reach. They're exposed to more rational messaging than ever, yet purchase decisions are shaped by memory, emotion, and the associations they already hold with a brand. RDG’s Why We Buy webinar examines the emotional drivers...
CEO Presentation | Global Innovations in Retail ’26
Global retail disruption is widening the divide between organisations that convert change into capability and those that absorb it as cost. Across international markets, our Global Innovations in Retail research shows four structural shifts that are redefining retail...
Whitepaper | Ebeltoft Global Retail Innovations 21
Global retail innovations are accelerating the gap between retailers who convert change into capability and those who absorb it as cost. Across markets, the common thread is disciplined execution against three forces: seamless customer journeys, commercially grounded...
Whitepaper | Future of Retail 2030: Where AI Meets ROI
How is AI driving tangible improvements across inventory productivity, conversion, retention, pricing precision, fulfilment efficiency, and operating margin in the retail industry? This whitepaper examines the strategic, operational, and organisational shifts required...
Whitepaper | How to Master Your DTC Brand
This report examines the structural convergence reshaping global retail and explains why brands are accelerating Direct-to-Consumer (DTC) strategies to regain control, margin, and customer relationships. It distils global case research into ten non-negotiable...
Reinventing Retail: Omnichannel Excellence E-book
The pandemic has accelerated the changes in consumer behaviours, as well as technology, like never before. Retailers cannot solely rely on one channel to connect with their consumers. Instead, creating a seamless, omnichannel retail journey across different platforms...
Whitepaper | Consumer Sentiment & Retailer Strategy – 2025|26 Program
Our comprehensive Consumer Sentiment & Retailer Strategy - 2025|26 Program whitepaper reveals that Australian retailers are less confident than last year about the “Future Fitness” of their business model. However, opportunities abound for resilient retailers....
Whitepaper | Future of Retail Industry 2030
A series of unprecedented headwinds have made the retail market more challenging than ever for retailers and their suppliers. These challenges include: inflationary pressure supply chain issues volatile consumer confidence legacy network issues to build out...











