Blog

It’s no secret that there’s a mixed economy out there between retailers. Some are thriving with sales going through the roof - or cloud as it may be - while others are struggling to draw customers back into store. So what makes the difference between those that thrive...

Brian Walker It's a fine line between pleasure and pain. You've done it once you can do it again. Whatever you've done don't' try to explain. It's a fine, fine line between pleasure and pain. Simon Philip Thorne / Thomas Edet Asido Jones Strategy, the art and science...

 “A strategy is necessary because the future is unpredictable.” Robert Waterman As we come out of lockdown and move towards a more certain future, retailers are starting to think about what that future looks like, how have things changed and what do we need to do...

Brian Walker Time abides long enough for those who make use of it. Leonardo da Vinci. Recently, we have been working with our clients and commentating on the growing divide between buying and...

Peter Sheppard Think back to when you first fell in love. How much attention did you to your new partner? You treated them with great care and gave them all your attention and tried to please them continuously. In many cases, as the relationship matured, those efforts...

Brian Walker The collective unconscious consists of the sum of the instincts and their correlates, the archetypes. Just as everybody possesses instincts, so he also possesses a stock of archetypal images. - Carl Jung Redefine, reimagine, research, rebuild, replay and...

“The best way to predict your future is to create it.” ― Abraham Lincoln With so many retailers now in shutdown, some may wonder why it is so important to stay connected with your customers during this time. When our doors are closed what is the point of still...

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity..." - Charles Dickens Understanding customer profiles, their drivers and sentiment during times...

Peter Sheppard As the unprecedented effects of the Covid-19 pandemic rapidly emerge, there are some things that we know will be relevant going forward. The following characteristics of retailers, if applied, will enhance the likelihood of getting ‘across the bridge’...