By Josh Strutt Associate Director – Deployment, Retail Doctor Group “Good retailers know there are reasons other than price for consumers to shop and choose one store over another. Product range and convenience factor just as highly as motivators to shop.” Christmas...
In the 2 years since COVID-19 landed on our shores, retailers (and customers) are still left dealing with unexpected trends and crises. These trends and crises are not limited to regions but manifest globally: Supply chain issues Volatile consumer confidence ...
By Josh Strutt Associate Director – Deployment, Retail Doctor Group So much is counting on a strong Christmas trading period for so many retailers. Months of planning will go into bringing in the right stock and staff, and a great deal will be invested in marketing to...
By Josh Strutt Associate Director – Deployment, Retail Doctor Group This Christmas-New Year period promises to “shake the tree” for many retailers and we have started planning for the biggest period of the trading year – we call it ‘The Grand Final’...
In the pre-social media era, every time a customer went away satisfied, they would tell on average 5 friends, who would each tell 5 friends, giving a reach of up to 25 people from one happy customer, however in the age of social media this is now 25 times higher with...
