In today’s fast-paced retail environment, the challenge of capturing and retaining customer attention has never been more critical. For high performing Australian retailers, Limbic personality profiling is the key to understanding the nuances of customer...
This article on building customer-centric strategies in high-performance retail is a collaboration between 3 key divisions of Retail Doctor Group namely: Consumer Insights Division. Operations and Training Division. The Retail Doctor Academy online learning platform....
Do you know about the rational consumer? I bet you do! We grew up believing that the human being is a rational agent who makes decisions based on logic, objectivity, and analysis. Selling with Neuroscience tells a different story. As retailers, we produced...
Retailers are always seeking the silver bullet when it comes to increasing the consistency of customer experience and many believe there must be one solution that’ll solve their problems. However, no one mystery shopping or sales training program is the silver...
Australia’s retail spend is circa $320bn as of 2019. If you accept that each year, an average of 5% of spending is directly and indirectly (way higher) used in the pursuit of attracting consumers, then that is at least $16bn. Now if you ascribe to the view of John...
