In part one of this two part series, I explored how customer loyalty has changed and shared a four step process to follow in revamping an existing loyalty program. In this second blog article, I deep dive into how personality profiling will help you build a profitable...
How customer loyalty has changed We really have seen a shift in the focus of loyalty. Customers are now wanting to create an emotional connection with brands. They’re wanting to interact with brands, to really be part of that tribe, part of the team. And, in essence,...
By Peter Sheppard Senior Performance Consultant, Retail Doctor Group Despite lots of analysts, banks, government and many others having an opinion on how inflation will trend going forward, no one really knows how high and for how long we will have to fight...
By Brian Walker CEO & Founder, Retail Doctor Group In our previous blog article we covered off: 5 future retail trends (immersive experiences versus transactional shopping, agile and distributed supply chain, the rise of the branded offer, customer loyalty loop,...
By Brian Walker CEO & Founder, Retail Doctor Group In our previous blog article we covered off: Our first 3 future retail trends (rise of the on-demand economy, advancing innovative digital experiences between humans and machines, and time to move from omnichannel...
