Cancer Council: A Trusted Brands Strategic Case Study

Cancer Council: A Trusted Brands Strategic Case Study

We’re thrilled to congratulate our valued client, Cancer Council Australia, on being consistently recognised as one of Australia’s most trusted brands! This achievement reflects their unwavering commitment to protecting Australians from cancer and their...
The Google Blue Experiment: A Limbic Insights™ Case Study

The Google Blue Experiment: A Limbic Insights™ Case Study

This Google Limbic Insights™ Case Study discusses key strategies modern retailers can learn from and adopt to convert visitors to consumers in a digital retail environment. In 2009, Google conducted what would become one of the most famous neuromarketing experiments...
AI in Retail: The Complex Evolution of Physical Retail

AI in Retail: The Complex Evolution of Physical Retail

We’re delighted to present a thought-provoking session where Brian Walker, CEO of Retail Doctor Group, reconnects with Nikki Baird, VP Strategy and Product at Aptos, for their second illuminating conversation on the complex evolution of physical retail and how...
$4 M Lost: A Coca-Cola Limbic Insights™ Case Study

$4 M Lost: A Coca-Cola Limbic Insights™ Case Study

This Coca-Cola Limbic Insights™ Case Study discusses key strategies modern retailers can learn from and adopt to increase consumer loyalty. When Coca-Cola launched “New Coke” in 1985, they unwittingly created what would become the most illuminating case...

Fit For Business | Fiscal Physical™

  Welcome to The Retail Doctor Academy Podcast Series. The Fiscal Physical™ Podcast forms part of the Fit for Business™ retail skills training program.   What is Fiscal Physical™? Underneath the sustainable cash flow behind every business lies the machinery...