We’re thrilled to congratulate our valued client, Cancer Council Australia, on being consistently recognised as one of Australia’s most trusted brands!
This achievement reflects their unwavering commitment to protecting Australians from cancer and their iconic campaigns that have become deeply ingrained in the Australian psyche.
Why This Recognition Matters
Cancer Council has been a cornerstone of public health in Australia since its inception, particularly renowned for its ‘Slip, Slop, Slap’ campaign launched in the early 1980s. This initiative significantly shifted national attitudes towards sun safety, contributing to a decline in skin cancer rates.
Their consistent appearance in Australia’s most trusted brand surveys – ranking 9th in 2022 and 15th in 2023 – demonstrates the deep trust Australians place in this vital organisation. In 2025, Cancer Council ranked 5th.
As Australia’s number one selling sunscreen brand, Cancer Council has been voted Most Trusted Sunscreen for six consecutive years, with Australians confident that their high, broad-spectrum protection from harmful UV rays will do the job best.
Our Retail Transformation Case Study: Creating Greater Impact
At Retail Doctor Group, we’ve had the privilege of providing retail strategy consulting to Cancer Council Australia, helping transform their non-profit retail operations and develop a more agile, profitable retail model. Our collaboration focused on creating sustainable growth while supporting their life-saving mission.
• The Challenge
Cancer Council needed to transform their retail operations across multiple channels including physical stores, e-commerce, and licensing partnerships. The objective was to create a sustainable retail strategy that would enhance brand visibility while supporting Cancer Council’s mission of cancer prevention and support.
• Our Strategic Approach
We conducted a comprehensive evaluation covering:
- Analysis of 13,000+ retail touchpoints across Australia
- Review of store formats and retail presence models
- Assessment of operational costs and revenue patterns
- Evaluation of peak season retail opportunities
- Development of brand exposure strategies
• The Results That Matter
Our strategic partnership delivered significant outcomes:
- Successful implementation of seasonal kiosk model
- Improved profitability through reduced operational costs
- Enhanced brand exposure and customer engagement
- Stronger alignment across retail channels
- More efficient inventory management
• Read the Cancer Council Australia’s Case Study
Trust Built Through Action
Cancer Council’s recognition as one of Australia’s most trusted brands isn’t just about brand perception – it’s about real impact. Australians trust the Cancer Council not only for its effective public health campaigns but also for its commitment to funding cancer research and providing support services. Their sun protection products are widely used, with proceeds supporting their broader mission.
This trust translates into meaningful support: YouGov’s 2024 Charity Rankings placed Cancer Council Australia second with a score of 29.9, showcasing strong public trust and donor appeal.
A Testament to Partnership Excellence
“What Retail Doctor Group has done has been fantastic. We’ve breathed fresh life and fresh vitality into the business. My key recommendation would be to seek advice from the experts and together come up with a plan, particularly in a not-for-profit where you’re not going to have all that skill in-house in your team. That’s what we did.”
~ Greg Bisset, Deputy CEO & Chief Operating Officer, Cancer Council NSW
Looking Forward
As retail experts, we understand that trust in the retail environment directly translates to mission success for organisations like Cancer Council. Every optimised touchpoint, every enhanced customer experience, and every dollar saved through operational efficiency means more resources available for their vital cancer prevention and support work.
Cancer Council’s consistent recognition as one of Australia’s most trusted brands validates not just their incredible work in cancer prevention and research, but also the importance of having retail operations that match the excellence of their mission.
Ready to Transform Your Retail Operations?
At Retail Doctor Group, we specialise in helping purpose-driven organisations maximise their retail impact. Contact us to discover how we can help your brand build the trust and operational excellence that drives real results.
☎ +61 2 9460 2882
✉ businessfitness@retaildoctor.com.au
🌐 retaildoctor.com.au
#RetailStrategy #TrustedBrands #CancerCouncil #RetailConsulting #NonProfit #RetailTransformation