It’s getting personal. The power of consumer personality profiling

It’s getting personal. The power of consumer personality profiling

Brian Walker The way you dress is an expression of your personality. – Alessandro Michele Bob the builder is a likable middle-aged builder, who lives in Smithtown with his partner and two children. Bob enjoys a Friday evening out and typically votes Labor. He has...
Prescription for pharmacy’s future

Prescription for pharmacy’s future

OPINION | Peter Sheppard Independent Pharmacy has been under siege for as long as I can remember from various angles including significant reduction in PBS payments, discounters, supermarkets, on-line…. all resulting in sales and margin pressure, along with rising...
Never mind the features, feel the benefits

Never mind the features, feel the benefits

Brian Walker “Your intellect may be confused, but your emotions will never lie to you.” – Roger Ebert “You will love this product it has two semiconductors!” Or, “it’s made from 80 per cent cotton!” Or, “It has a quality guarantee of 12 months!” It’s about as...