Never mind the features, feel the benefits

Never mind the features, feel the benefits

Brian Walker “Your intellect may be confused, but your emotions will never lie to you.” – Roger Ebert “You will love this product it has two semiconductors!” Or, “it’s made from 80 per cent cotton!” Or, “It has a quality guarantee of 12 months!” It’s about as...
Retail learnings from the vision and legacy of Apple

Retail learnings from the vision and legacy of Apple

Brian Walker The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.   – Angela Ahrendts, Senior Vice President of Retail at Apple Inc. As I write this, Apple have announced a market capital valuation of US$1 trillion. Perhaps...
Morning Insights: Let’s Talk Amazon and the Future of Retail

Morning Insights: Let’s Talk Amazon and the Future of Retail

The lead up to the launch of Amazon Australia sent the retail industry into disruption. Retail Doctor Group has tracked shifts in consumer perceptions and behaviours prior to and following Amazon’s launch to provide industry leading insights: • 1 in 3...