Insights driven implementation

Officemax
Officemax
 

Brief

Full journey to Fit for Business™ including insights led strategy into implementation.
 

Insights

Provide Consumer Insights and retail diagnostics including Limbic® consumer profiling and executive interviews.
 

Strategy

Developed strategic recommendations based on the Consumer Insights findings, which was presented at a hands-on Strategy Workshop with the client. Topics covered included the strategic implications of our Insights findings and the development of an effective strategic going forward.
 

Implementation

Presentation of a tailored implementation ‘fitness plan’, including prioritised action points and resources required to address the identified opportunity.
 

Success

  • Taking a full new concept retail channel to market including supporting insights, strategy and deployment plan
  • First prototype store and roll out plan coupled to delivery
  • Board endorsed strategy in commission.
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Format: Office supplies retailer
The RDG Insights team intrigued me...our sales force now has a different language when talking about their customers, we are able to tailor messaging and offers that impact our ranging and demand campaigns, and the results have been phenomenal. One of the best decisions we made.”
William Charles Agee
Managing Director
Officemax Australia