Limbic Insights™ Leading Strategic B2B Direction

Ventia (ex Visionstream)
Ventia (ex Visionstream)
 

Brief

To assist in developing a market strategy for Ventia, previously known as Visionstream, with the aim to identify both organic growth opportunities, as well as new markets.
 

Insights

Conducted quantitative and qualitative customer research with the outcomes of:
  • understanding the competitive landscape
  • identifying customer perceptions of the Ventia brand, POD, and positioning in the marketplace
  • mapping changes in technology, marketplace, and customer requirements for now and future
  • plotting and developing Ventia’s brand image, strengths, and weaknesses in the marketplace
 

Strategy

  • Facilitation of strategy workshops to identify actions needed to increase revenue and develop new business
  • Development of key steps for Ventia to become an active partner with its customers
 

Success

  • Increased customer engagement through feedback and face-to-face conversations
  • Detailed brand positioning, including market opportunities and steps on how to act upon them
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Format: B2B network provision
Store Location: ANZ
In my dealings with Brian I have found him to be a natural retailer. He is able to display an empathy for retailing that leads to businesses seeking his advice and leadership. His viewpoint is unique and invaluable.”
Brandt Callaghan
National Manager, Business Development
Ventia