As 2022 comes to an end, the question on every retailer’s lips are: “What do our customers want in 2023?”
Never has there been a more important time to understand current and future trends in consumer behaviour. Unlike 2022, 2023 is expected to be an unusual year with the Australian economy expected to slow down, a rise in COVID cases and consumers demanding greater action to address privacy concerns.
At RDG Insights, we have been gathering information on consumer behaviours with the use of our proprietary methodology of consumer neuroscience – Limbic Insights™. The combination of “what” consumers do and “why” they do it helps us predict what we expect to see in 2023. More importantly, we can use this data to develop an actionable brand and retail strategy to grow customer awareness, loyalty and transactions.
Do you want to learn more about changing consumer trends? Download the whitepaper now!
If you are interested in how you can achieve a better understanding of your customers’ minds with directions for your 2023 brand strategy, contact us at firstname.lastname@example.org or call us on +61 2 9460 2882