There’s no denying that with the staying power of an e-commerce presence bringing a plethora of accessible analytics on consumer and global trends, retail businesses must adapt and tap into this data to survive and thrive.
In this podcast with MarketScale, Retail Doctor Group CEO, Brian Walker, unpacks this idea of harnessing this data and converting it into usable insights and strategies to drive growth.
We touch on three different insight groups; consumer, global, and competitor, and discuss why each is important, and how they can be converted into usable data to help retailers thrive. We also discuss ways small retailers can stand out in this market, and how important a digital presence really is.
Remember, strategy without consumer insights is like surgery with a blunt scalpel!