In our previous blog article we covered off how to use your brand to build true customer loyalty (ie. not just building a rewards program based on points alone). In this second part of the series, we look at how customers have changed (especially since the pandemic)...
In this ‘borderless’ retail landscape the importance of understanding how customers interact with brands is critical. How do customers want to be treated? How do we connect with customers beyond a transaction? Treating Customers Like People One of the things that...
By Brian Walker CEO & Founder, Retail Doctor Group It is perhaps ironic that the future of technology dictates the future of retail, the future of shopping, and the future of mixed-reality experiences. Buying – the actual physical act of paying for an item...
2022 has been a rollercoaster for retail, with changes across all areas but none have been more significant than the changing consumer. Covid has led consumers to have higher expectations from retailers and brands, the rise of digital platforms has made it easier than...
Never has there been a more important time to understand current and future trends in consumer behaviour. Unlike 2022, the next year will be an unusual year. The challenges and trends we can expect to contend with include the Australian economy slowing down, rising...
