How to build your brand’s trust economy

How to build your brand’s trust economy

If people like you, they’ll listen to you, but if they trust you, they’ll do business with you. Zig Ziglar With consumers now buying into brand experiences rather than individual retail channels, consumer trust has emerged as the currency you cannot trade. It is...
Attitude before experience when recruiting for sales personnel

Attitude before experience when recruiting for sales personnel

On scanning many job adverts over the years, one of the most descriptive words used in recruiting is “experienced”. Be it for sales staff or any other customer interface positions. While experience, no doubt has some merit, is it more important than looking for people...
Vita Mojo – The Seamless Experience

Vita Mojo – The Seamless Experience

Intelligence is the ability to adapt to change. Stephen Hawking Customer in control, technology fuelling the interaction capability, adaptatively retail tailoring the experience, global retailers showcasing their innovative models. As the Australasian member of...
Ray Ban transforming optical retailing

Ray Ban transforming optical retailing

“He needs to do something about those skinny legs. I’m going to make him do some squats. And then we’re going to make him do some biceps curls to beef up those scrawny little arms. But if he could only do something about putting some meat on his ideas.”  (on Barack...