The changing skill sets to be a retailer

The changing skill sets to be a retailer

You know you’re not anonymous on our site. We’re greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. Jeff Bezos Just as Uber is a software company,...
Decathlon Connect – the theatre of retail

Decathlon Connect – the theatre of retail

Unless we tell stories about ourselves, which is all that theatre is, we’re in deep trouble. – Alan Rickman Each year, the global innovation awards winners through our international network, Ebeltoft, provide fascinating insights into the world of retailer ingenuity,...
How to build your brand’s trust economy

How to build your brand’s trust economy

If people like you, they’ll listen to you, but if they trust you, they’ll do business with you. Zig Ziglar With consumers now buying into brand experiences rather than individual retail channels, consumer trust has emerged as the currency you cannot trade. It is...
Attitude before experience when recruiting for sales personnel

Attitude before experience when recruiting for sales personnel

On scanning many job adverts over the years, one of the most descriptive words used in recruiting is “experienced”. Be it for sales staff or any other customer interface positions. While experience, no doubt has some merit, is it more important than looking for people...
Vita Mojo – The Seamless Experience

Vita Mojo – The Seamless Experience

Intelligence is the ability to adapt to change. Stephen Hawking Customer in control, technology fuelling the interaction capability, adaptatively retail tailoring the experience, global retailers showcasing their innovative models. As the Australasian member of...