Digital Mythbusters for Retailers: Separating Fact from Fiction

Digital Mythbusters for Retailers: Separating Fact from Fiction

If there’s something strange in your neighbourhood. Who ya gonna call? Ghostbusters! (Mythbusters). Where is digital truly changing retail, and what are the greatest disruptions likely to occur in the short term? Understanding Digital Value Many names,...

Amazon Juggernaut is Coming

“If you don’t like something, change it. If you can’t change it, change your attitude.” Maya Angelou ​ The Amazon juggernaut is coming to change Australian retail…or so they say. There is also lots of conjecture over what their offering will be? What is their...
How well do you understand your millennial consumer?

How well do you understand your millennial consumer?

We have recently conducted research, with our global partners, Ebeltoft Group, into the shopping behaviours of Australian millennials. For a few years, we have seen many retailers struggle to connect with millennials for a number of reasons. Many have found themselves...
Should you leave customer care to the least trained staff?

Should you leave customer care to the least trained staff?

The golden rule for every business man is this: “Put yourself in your customer’s place.” – Orison Swett Marden​ I know, I get it, it’s November and we need to get staff on board for our Christmas period, not too early and certainly as inexpensively as possible. ​ For...