Turning More Program Use Into Real Customer Loyalty

More consumers are using loyalty programs more often. That does not necessarily mean they are becoming more loyal.

That’s the paradox of loyalty in retail.

RDG’s new 2026 research reveals a widening gap between program participation and active consumer preference, with consumers continuing to compare value and remain open to another retailer when the exchange feels easier, faster, or more rewarding.

About This Retail Webinar

Join Retail Doctor Group for The Paradox of Loyalty in Retail, an executive and practical webinar that examines the illusion of consumer loyalty:

• What’s changing loyalty behaviour?
• Where does friction weaken participation?
• How can AI-enabled personalisation create greater relevance without undermining trust?

The session introduces a new loyalty equation across behaviour, emotional motivation, and data permission – and the questions leaders should ask before investing further in their program.

Key Learnings for Retail Leaders

• Why increased loyalty participation is not the same as stronger customer commitment
• How retailers can convert program activity into preference, frequency, and long-term value.
• How RDG’s Limbic Insights™ helps retailers move beyond who the customer is to why they stay

Save the Date

Date: 12 August 2026 | Time: 11:00am AEST