Home/WhitepapersWhitepaper · Australian Consumer & Retailer Sentiment 2026Retailer Strategy vs Consumer Behaviour 2026Where retail strategy and consumer choice part ways, and what the differences mean for retail decisions in 2027.Download the full report55 pages...
97% of Australian consumers belong to a loyalty program. 48% would still switch for a better offer, and that gap is the Paradox of Consumer Loyalty. RDG’s whitepaper, drawn from 1,000 Australian consumers, shows which loyalty spend earns its return and which...
Retailers have spent years investing in loyalty programs, points, member pricing, rewards, offers, personalisation, and convenience. These mechanics can influence behaviour. They can encourage repeat visits, increase program activity, shape shopping timing, and help...
The consumer’s decision now carries more conditions. Price still matters, but it’s only one part of the decision. Quality, convenience, proof, service, trust, and availability all contribute to whether a purchase feels right, and ultimately, why we buy. Key...
Customers are harder to read, not harder to reach. They’re exposed to more rational messaging than ever, yet purchase decisions are shaped by memory, emotion, and the associations they already hold with a brand. RDG’s Why We Buy webinar examines the emotional...
