Our comprehensive State of Loyalty in Australasian Retail whitepaper reveals the evolving landscape of customer loyalty in Australasian retail, based on extensive research conducted by Retail Doctor Group and Pureprofile surveying over 1,000 consumers across all demographics.
What is the State of Loyalty in Australasian Retail?
Customer Loyalty Remains Robust
- Australian consumers continue to demonstrate strong brand loyalty,
- Grocery retains the highest loyalty levels
- Brand appearance and in-store experience drive loyalty more than price considerations alone.
Loyalty Programmes Show Growing Influence
- Programme membership has reached 97% of consumers
- 70% influenced by loyalty schemes in their purchasing decisions
- 35% have increased their programme usage in recent months, though influence varies markedly by generation
AI Integration Transforms Customer Experience
The research highlights AI’s growing role in loyalty programmes:
- 66% of members aware of AI enhancements
- 6% expecting personalised brand understanding
- 58% willingly share data for relevant offers
Key Barriers and Motivations Identified
Primary programme barriers include:
- insufficient reward value
- slow point accumulation
- inadequate savings
The factors that drive engagement in loyalty may surprise you! .
Where to Next?
Download the State of Loyalty in Australasian Retail whitepaper to access detailed insights on category-specific loyalty trends, paid subscription programme growth, and the proprietary Limbic Insights™ methodology for understanding customer psychology and building lasting retail relationships.
Download the whitepaper now.
Speak to a Limbic Insights™ retail expert today. Contact the team for your complimentary consult now.
☎ +61 2 9460 2882
✉ businessfitness@retaildoctor.com.au
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