Retail pricing strategies have always needed to answer the customer’s doubt. While some may seem like they work well, the real question is whether or not they’re sustainable without Limbic Insights™ to properly inform them. RDG’s “Why We Buy”...
The customer’s decision now carries more conditions. Price still matters, but it’s only one part of the decision. Quality, convenience, proof, service, trust, and availability all contribute to whether a purchase feels right, and ultimately, why we buy. Key...
Customers are harder to read, not harder to reach. They’re exposed to more rational messaging than ever, yet purchase decisions are shaped by memory, emotion, and the associations they already hold with a brand. RDG’s Why We Buy webinar examines the emotional...
Retail demand is being reset by fewer young customers and a shifting labour economy. The blue collar outlook – the anticipated shift of buying power from knowledge workers to tradies by 2040 – is fast becoming a retail strategy that must be prioritised: AI...
