Consumer sentiment looks strong for July, but the numbers behind it are a loyalty test most retailers fail by making assumptions about discretionary spend Those numbers are not a trend retailers should be investing in. Key Insights July’s growth is broad, but...
Transactional loyalty earns the first yes. It gives consumers a clear reason to engage, test the value exchange, join the program, return to the retailer, and decide whether the relationship is worth continuing. That makes transactional loyalty foundational to...
Net retention rate is the commercial test of whether loyalty is being rented or earned, and answers the commercial version of the loyalty question: After we’ve acquired a consumer, do they keep choosing us, keep spending with us, and create more value over time? RDG’s...
A retail transformation project often succeeds or fails long before technology is selected, teams are restructured, or new initiatives begin. Performance, consumer value, and earnings quality are shaped by decisions made at the very start. Key Takeaways Leadership...
Retailers have spent years investing in loyalty programs, points, member pricing, rewards, offers, personalisation, and convenience. These mechanics can influence behaviour. They can encourage repeat visits, increase program activity, shape shopping timing, and help...
