Consumers are still spending, but every purchase has to earn its place. The yes now depends on whether the decision feels necessary, useful, trusted, responsible, and worth defending after the money leaves the account. Retail rationale therefore decides whether...
Retail pricing strategies have always needed to answer the customer’s doubt. While some may seem like they work well, the real question is whether or not they’re sustainable without Limbic Insights™ to properly inform them. RDG’s “Why We Buy”...
The customer’s decision now carries more conditions. Price still matters, but it’s only one part of the decision. Quality, convenience, proof, service, trust, and availability all contribute to whether a purchase feels right, and ultimately, why we buy. Key...
Customers are harder to read, not harder to reach. They’re exposed to more rational messaging than ever, yet purchase decisions are shaped by memory, emotion, and the associations they already hold with a brand. RDG’s Why We Buy webinar examines the emotional...
