How to cut through the kaleidoscopic customer journey

How to cut through the kaleidoscopic customer journey

Social media is not about the exploitation of technology but service to community. – Simon Mainwaring Plenty has been said about change in the retail sector, and yet the narrative speaks predominately about change in a lineal sense. And indeed, the creation of...
It takes people to bring retail alive

It takes people to bring retail alive

Brian Walker   You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you want to be there. – Howard Schultz Retail is and always will be a predominantly people business. And while it is being...
European retail: The greatest hits

European retail: The greatest hits

Brian Walker “Jesus freaks out in the street Handing tickets out for God Turning back she just laughs The boulevard is not that bad” – Bernie Taupin European metropolitan retail, at its best, is simply a statement, and having looked more closely last month at Milan...
Creating ‘theatre’ in your store display

Creating ‘theatre’ in your store display

Brian Walker Great “Fit” retailers create theatre at every opportunity, unfit retailers have the same old windows and displays with the same old stock sitting there and hoping to change the results. Theatre attracts interest , interest creates foot traffic and foot...