Tailoring for the mass: How H&M uses AI to make a sustainable impact

Tailoring for the mass: How H&M uses AI to make a sustainable impact

Maartje van Barneveld I hope it’s no surprise to you that fashion is a highly polluting industry. Not the second most polluting industry on the planet by the way, as is often wrongly stated. It is rather complex to analyze this industry’s exact environmental impact as...
Consumers demand hassle-free solutions

Consumers demand hassle-free solutions

Consumers are looking to automate their life where it is possible, and it is important that stores offer consumers options to help save valuable time on the shopping journey. Tech-savvy consumers are impatient and are looking for immediacy and services that expedite...
How to cut through the kaleidoscopic customer journey

How to cut through the kaleidoscopic customer journey

Social media is not about the exploitation of technology but service to community. – Simon Mainwaring Plenty has been said about change in the retail sector, and yet the narrative speaks predominately about change in a lineal sense. And indeed, the creation of...
It takes people to bring retail alive

It takes people to bring retail alive

Brian Walker   You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you want to be there. – Howard Schultz Retail is and always will be a predominantly people business. And while it is being...
European retail: The greatest hits

European retail: The greatest hits

Brian Walker “Jesus freaks out in the street Handing tickets out for God Turning back she just laughs The boulevard is not that bad” – Bernie Taupin European metropolitan retail, at its best, is simply a statement, and having looked more closely last month at Milan...